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Expert Analysis

7 Legal And Business Considerations For Influencer Marketing

By Vejay Lalla and Shizuka Tiernan ( February 10, 2020, 5:57 PM EST) -- Although influencer marketing is an ever-larger part of marketing budgets, questions have arisen about the longevity of influencers as a marketing channel. In addition, marketers are grappling with how to ensure that they and their influencer partners stay within regulatory bounds and how to improve in measuring the true impact of influencer campaigns....

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