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Expert Analysis

Antitrust Risk In Agreements Restricting Online Advertising

By Amy Gallegos and Michelle Peleg ( December 4, 2018, 1:10 PM EST) -- Your company launches a new online marketing initiative, pouring time and money into the campaign and website revamp. Launch day arrives, and you type your company's name into Google — excited for your latest ads and website to appear. Much to your dismay, the first result that appears is a competitor's ad. It turns out the competitor purchased the right to have its ads displayed on Google whenever someone searched for your company's name. You wonder if you have any recourse, or if you can at least negotiate with the competitor and agree to limitations on online advertising....

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