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Expert Analysis

Kylie Jenner's 'Stormi' TM Battle Evinces A Celebrity Catch-22

By Edward Weisz and Brianne Polito ( March 13, 2020, 3:41 PM EDT) -- The youngest self-made billionaire[1] and beauty mogul Kylie Jenner is at the intersection of social media and trademark rights. Through her company Kylie Jenner Inc., she has filed numerous intent-to-use trademark applications for marks such as Kylie Jenner, Kylie, Kylie Museum, Kylie Con and Kylie Baby for goods and services ranging from clocks to software to arranging special events....

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