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Expert Analysis

The Unique Challenges Of Protecting A Law Firm Brand

By Kimberly Maynard and Tyler Maulsby ( September 14, 2020, 5:20 PM EDT) -- Late last month, Law360 reported on a trademark dispute over the use of the name "TigerLaw." In American Association of Motorcycle Injury Lawyers Inc. v. HP3 Law LLC et al., an Arizona-based legal trade association, which held trademark rights in the name "Law Tigers," sued an Illinois law firm that was using the nickname "TigerLaw."...

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