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Expert Analysis

What Cos. Can Expect From FTC's Green Guides Updates

By Bruce Ratain, Olivia Adendorff and Ross Weisman ( January 11, 2023, 5:51 PM EST) -- Since 1992, the Federal Trade Commission's Green Guides have set forth standards for the use of certain environmental advertising terms and claims, in an effort to prevent false advertising, and specifically "greenwashing" — defined in the advertising context as misleading consumers regarding the environmental benefits or sustainability benefits of a product or service. ...

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