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Expert Analysis

Adapting Data Security To Cross-Channel Marketing

Law360 ( March 9, 2011, 11:56 AM EST) -- Ten years ago, most consumers were clipping coupons from the Sunday newspaper, hopping in their cars, and driving to the store. Today in the U.S., nearly three-fourths of adults use the Internet, and more than half are connecting wirelessly on laptops, smartphones and other high-tech devices. All of this connectivity and mobility is changing the focus of multichannel retailers, who are creating new ways to make use of these mobile channels....

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