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Expert Analysis

The Future Of Law Firm PR: The Good, Bad And Ugly

Law360, New York ( April 17, 2014, 10:03 PM EDT) -- It is clear that a main theme of the Legal Marketing Association's 2014 annual conference was change — how to anticipate it and how to deal with it when it catches you off-guard. In the last few years, there has been a dramatic change in the legal marketing industry, particularly as it relates to how PR professionals interact with the news media to promote or protect a law firm's brand and reputation....

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