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Expert Analysis

Butter Cookies, Rob Lowe And Advertising Self-Regulation

Law360, New York ( May 12, 2015, 11:35 AM EDT) -- At first glance, the Danisa decision, issued last month by the National Advertising Division, seems unremarkable.[1] Campbell Soup Co. initiated NAD review by taking issue with the label on Danisa's Danish butter cookies. Campbell's position was straightforward: Danisa cookies are neither Danish nor made from butter. In fact, Campbell argued, its competitor's cookies are made in Indonesia — with shortening. NAD, the advertising industry's self-regulatory forum, agreed with Campbell and recommended the packaging claims be discontinued....

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