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Expert Analysis

My Milkshake Is Better Than Yours: Part 2

Disruption and the Mid-Size Law Firm

By Jill Dessalines ( May 25, 2017, 4:52 PM EDT) -- Recognizing that new market entrants that provide a previously unattainable product to the masses results in constantly shifting market positions, Harvard Law Professor Clayton Christensen set out to examine how to keep customers and thus maintain market position. And, as we discussed in part 1 of this article, his message couldn't be timelier for mid-sized law firms....

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