Equity Press Releases: When Time Is Not On Your Side
By Peter O’Brien, Christina Kwon and Steven Friend ( April 27, 2018, 12:23 PM EDT) -- The sequence of events in launching an equity deal is critical. And the most important event in such a sequence is the posting of the launch press release that announces the deal. Even the most mild-mannered equity capital markets banker will turn vitriolic if the launch press release does not hit the wire services soon after 4:01 p.m. for a post-close launch....
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