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Expert Analysis

Takeaways From EU's 'Pay Or Consent' Advertising Probe

By Anne-Gabrielle Haie and Charles Whiddington ( August 21, 2024, 3:15 PM BST) -- On July 1, the European Commission issued preliminary remarks[1] on the compatibility of a "pay or consent" model carried out by a gatekeeper as part of a noncompliance investigation under the Digital Markets Act, or DMA.[2]...

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