Law360, New York ( December 1, 2014, 10:12 AM EST) -- The problem confronting many manufacturers today is not creating a popular product, but rather: How do you hold onto as much of a market that you created as possible? The modern reality of manufacturing is that, as soon as your product becomes popular the knock-offs and counterfeits will quickly appear, eroding your profits, taking a free ride on the popularity you created, and, often, damaging that very market you created by peddling inferior versions....
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