Law360, New York ( April 6, 2015, 10:49 AM EDT) -- When Google users searched for The Bussey Law Firm PC, they were confronted with a scathing review calling founder Timothy Bussey a "scumbag" who "loses 80% of his cases." Discovery revealed the disgruntled "client" to be a 20-year-old young man named Jason Page, who was living with his parents in Telford, England. Page had no relationship with the law firm and may have been paid to post the negative review. Whether a defamatory review is the work of a competitor or an Internet troll using a computer in his parent's home, the damage from a reputational attack can be devastating. As detailed below, the case highlights one step available to affected companies and individuals to protect their reputation from such anonymous attacks....
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