Proving Injury In Lanham Act False Ad Cases
By Susan Cook and Rebecca Mandel ( September 11, 2017, 12:17 PM EDT) -- Recent case law underscores the importance of demonstrating a strong causal link between the false or misleading statement forming the basis of a Lanham Act false advertising claim and the resulting injury to the plaintiff. These decisions provide valuable guidance for any company that wishes to pursue or needs to defend against a false advertising claim....
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