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Analysis

Universities Not Afraid To Push Sports Trademark Rights

By Zachary Zagger ( November 14, 2016, 3:15 PM EST) -- As college athletics have grown into a big business, major programs are finding that they can license their trademarks for a wide range of products sold across the country, and experts say schools are pushing to claim rights in everything they can monetize, even if it involves symbols or marks that are generally associated with the state or region in which they are located....

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