Law360, New York ( July 31, 2014, 10:30 AM EDT) -- Toward the end of 2013, there were upwards of 270 million domain names registered globally. As we know, when it comes to the Internet, the first thing any business, large or small, established or startup, needs to establish is its domain name. In other words, how customers interact with it online. Getting a .com with a company's name or other branding to the left of the dot has become just about impossible, unless you're able to purchase your domain name in the aftermarket. In the case of highly sought-after names, that can cost millions. With over 110 million .com names registered, the pickings, particularly for single words, can be very slim, and a multiword .com name isn't always that attractive or memorable for marketing or advertising purposes....