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Monster Energy Company v. Vital Pharmaceuticals, Inc. et al

  1. December 08, 2023

    How Hueston Hennigan Won Monster $336M False Ad Suit

    The California federal judge who handed Monster Energy $43 million in attorney fees and interest in October after a record-breaking $293 million false advertising jury win over Vital Pharmaceuticals observed that Vital's CEO was impeached on the stand over 50 times, an astonishing figure that Monster's co-lead attorney, John Hueston, credited to getting the CEO to "lose control."

  2. October 10, 2023

    Monster Gets $43M Added To Record $293M VPX False Ad Win

    A California federal judge on Friday upheld Monster Energy Co.'s record-breaking $293 million false advertising jury verdict win over Vital Pharmaceuticals, with the court tacking on an additional $43 million in attorney fees, expenses and prejudgment interest for the beverage giant after finding the case is "exceptional."

  3. April 12, 2023

    Monster's Injunction Drops Bomb On Bang's 'Super Creatine'

    A California federal judge on Wednesday issued a permanent injunction sought by Monster Energy following its $293 million false advertising win against Vital Pharmaceuticals over its Bang energy drink, ruling Vital must cease selling Bang products featuring the words "creatine" within 60 days, along with other significant restrictions.

  4. March 24, 2023

    Monster's $167M Additional Relief Bid 'Falls Short,' VPX Says

    Vital Pharmaceuticals urged a California federal judge on Thursday not to entertain Monster Energy's request for an "improper windfall" of $167 million in additional relief beyond its $293 million false advertising jury verdict win Vital said was due to "prejudicial errors" that should result in a new trial.

  5. February 24, 2023

    Monster Wants $167M Added To $293M VPX False Ad Verdict

    Monster Energy is seeking an additional $167 million on top of its record $293 million jury verdict in a false advertising suit against energy drink rival VPX, saying the competitor's ill-gotten gains belong to Monster, according to a California federal court filing.

  6. January 02, 2023

    Food & Beverage Cases To Watch In 2023

    Food and beverage attorneys are sure to have their hands full in 2023 litigating issues surrounding Kroger's massive $25 billion deal to buy Albertsons, claims that a California animal care law harms farmers, and a wine-soaked divorce spat between Brad Pitt and Angelina Jolie.

  7. September 29, 2022

    Monster Wins $293M Verdict Against VPX In False Ad Trial

    A California federal jury awarded Monster Energy Co. nearly $293 million and teed up possible enhanced and punitive damages Thursday after finding Vital Pharmaceuticals Inc. and its CEO falsely advertised the "super creatine" ingredient of Bang energy drink, handing Monster a potentially record-breaking verdict following the monthlong trial.

  8. September 27, 2022

    Monster Asks Jury For $297M Over VPX's Super Creatine 'Con'

    An attorney for Monster Energy Co. urged a California federal jury Tuesday during closing arguments to award the company over $297 million from Vital Pharmaceuticals Inc. after a trial largely focused on claims that Vital falsely advertised super creatine, while Vital's attorney said the case suffers a "fatal problem of proof."

  9. September 23, 2022

    VPX Can't Present Favorable Monster Survey To False Ad Jury

    A California federal judge denied a last-ditch effort Friday by Vital Pharmaceuticals Inc. to present survey information during closing arguments in a trial over Monster Energy Co.'s allegations that Vital engaged in false advertising, saying that while his pretrial ruling on the issue could have been clearer, the information is still inadmissible.

  10. September 22, 2022

    Monster Losses Not $272M Bang But Whimper, Jury Told

    A damages expert hired by Vital Pharmaceutical Inc. encouraged a California federal jury Thursday to disregard an estimate by Monster Energy Co.'s expert that it lost $272 million in profits from Vital's false advertising of "super creatine" in its Bang energy drink, saying it's based on "unreliable" evidence.

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