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Monster Energy Company v. Vital Pharmaceuticals, Inc. et al

  1. September 20, 2022

    Door Still Shut To VPX Super Creatine Report, Judge Says

    A California federal judge delivered a blow to Vital Pharmaceuticals Inc. on Tuesday in its defense of false advertising claims brought by Monster Energy Co., denying Vital's motion to introduce a report previously ruled inadmissible after finding Monster did not "open the door" during its case-in-chief of the ongoing trial.

  2. September 16, 2022

    VPX May Have Breached Monster's 'Nerve Center,' Jury Told

    A Monster Energy Co. executive told a California federal jury Friday that company documents and database access allegedly taken by a former employee and given to rival Vital Pharmaceuticals Inc. contained confidential information that could be damaging in the hands of another energy drink company. 

  3. September 15, 2022

    Monster Lost $272M From VPX's Alleged False Ads, Jury Told

    A damages expert hired by Monster Energy Co. told a California federal jury on Thursday that the beverage giant suffered almost $272 million in damages as a result of Vital Pharmaceutical Inc.'s alleged false advertising of "super creatine" in its Bang energy drink.

  4. September 14, 2022

    'Super Creatine' Gives VPX Super Marketing Edge, Prof Says

    A marketing expert hired by Monster Energy Co. told a California federal jury Wednesday considering false advertising claims against Vital Pharmaceuticals Inc. that the marketing of Bang energy drink's "super creatine" is a key differentiator for the beverage and makes other drinks "less desirable" to some consumers.

  5. September 13, 2022

    Monster Survey Finds 'Super Creatine' Sells Bang, Jury Told

    A Monster Energy Co.-funded survey found that many Bang energy drinkers are motivated to purchase the beverage because of its "super creatine" ingredient, an expert witness for Monster told a California federal jury considering false advertising claims against Bang's maker Vital Pharmaceuticals Inc.

  6. September 12, 2022

    VPX Still Playing Up 'Super Creatine,' Monster Co-CEO Says

    The co-CEO of Monster Beverage Corp. questioned the testimony of Vital Pharmaceuticals Inc.'s CEO that "super creatine" in Bang energy drink is unimportant to its success, telling a California jury Monday that Vital would not continue highlighting it on the top front of every can if that were true.

  7. September 09, 2022

    7-Eleven's Creatine Demand Nixed Monster Collab, Jury Told

    The co-CEO of Monster Beverage Corp. on Friday told a California federal jury considering false advertising claims against Vital Pharmaceuticals Inc. that 7-Eleven Inc. wanted to partner on an energy drink, but the deal fell through because Monster couldn't dissuade the convenience store chain from including creatine as an ingredient.

  8. September 08, 2022

    Monster's Co-CEO Testifies There's No Way To Can Creatine

    The co-CEO of Monster Beverage Corp. on Thursday told a California federal jury considering false advertising claims against Vital Energy Co. over its "super creatine" ingredient in Bang that his company tried to put creatine in a ready-to-drink beverage but found it wasn't possible.

  9. September 07, 2022

    VPX Exec Tells Jury 'Super Creatine' Effects Were Not Studied

    The top scientist at Vital Pharmaceuticals Inc. and co-inventor of Bang energy drink's super creatine on Wednesday told a California federal jury hearing false advertising claims brought by Monster Energy Co. that he previously stated under oath there are no scientific studies that find the ingredient creates positive effects in humans.

  10. September 06, 2022

    Bang's Super Sales Aren't Tied To 'Super Creatine,' Exec Says

    The top marketing executive at Vital Pharmaceuticals Inc. — who is also the wife of its CEO — on Tuesday told a California federal jury hearing false advertising claims brought by Monster Energy Co. that "super creatine" in the company's Bang energy drink is not important to the beverage's success.

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