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Monster Energy Company v. Vital Pharmaceuticals, Inc. et al

  1. September 02, 2022

    VPX CEO To Monster Trial Atty: 'Are You Trying To Insult Me?'

    Vital Pharmaceuticals Inc. CEO Jack Owoc continued his pugnacious turn on the witness stand Friday in a California federal trial over false advertising claims brought by Monster Energy Co., verbally sparring with Monster's attorney while denying that "super creatine" in Vital's Bang energy drink is key to its meteoric success.

  2. September 01, 2022

    VPX CEO Says Super Creatine Best Supplement Ever 'By Far'

    Vital Pharmaceuticals Inc. CEO Jack Owoc spent a combative day on the witness stand Thursday in California federal court refuting false advertising claims brought by Monster Energy Co., insisting no studies are needed on the "super creatine" ingredient in the company's Bang energy drink while standing by his claims about its health and muscle-building benefits. 

  3. August 31, 2022

    'Zero' Studies Support VPX's Super Creatine Claims, Jury Told

    An expert on creatine continued his criticisms of Vital Pharmaceuticals Inc.'s "super creatine" ingredient in Bang energy drinks Wednesday, telling a California federal jury considering Monster Energy Co.'s false ad claims that there are "zero" known scientific studies supporting the company's assertions about its health benefits.

  4. August 30, 2022

    Bang's Super Creatine Less Effective Than Burger, Prof. Says

    A Texas A&M professor who has conducted 30 studies on creatine told a California federal jury Tuesday that Vital Pharmaceuticals Inc.'s "super creatine" ingredient in its Bang energy drink is not creatine and produces no similar effect.

  5. August 26, 2022

    Monster Tells Jury VPX 'Super Creatine' Not Super Or Creatine

    Vital Pharmaceuticals Inc. stole contracted shelf space and trade secrets from its rival Monster Energy Co. while falsely touting its Bang energy drink's "super creatine" ingredient that is not actually creatine, a Monster attorney told a California federal jury Friday during opening statements in its false advertising suit against Vital.

  6. April 20, 2022

    Monster Energy, Vital Denied Wins In False Advertising Suit

    A California federal judge has found that Monster Energy Co.'s false advertising suit against rival Vital Pharmaceuticals Inc. will proceed, largely denying bids from both companies for judgment on claims in the suit.

  7. January 25, 2022

    Monster Wants Quarles & Brady DQ'd From False Ad Row

    Monster Energy Co. on Monday urged a California federal court to disqualify Quarles & Brady LLP from representing rival energy drink maker Vital Pharmaceuticals Inc. in the pair's long-running false advertising row, arguing that the firm represented Monster in similar matters in the past.

  8. December 04, 2018

    Shook Hardy Kicked Off Monster Energy False-Ad Suit

    A partner at Shook Hardy & Bacon LLP has been disqualified from representing Monster Energy Co. in a false advertising suit in California federal court against rival Vital Pharmaceuticals Inc. after a judge found that his past representation of the rival company was enough to kick him and the firm off the case.

  9. September 05, 2018

    Monster Energy Says Rival Markets 'Modern-Day Snake Oil'

    Monster Energy Co. sued Vital Pharmaceuticals Inc. in California federal court Tuesday, saying the rival energy drink maker falsely advertises its Bang beverage as a miracle potion that delivers cures "that have evaded scientists" while disparaging the quality and advantages of Monster drinks.

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